Guidelines & Resources for graphics designers
Guidelines
Color palette
PANTONE
1495 C
485 C
Process Black
CMYK
0,50,100,0
0,100,100,0
0,0,0,100
RGB
247, 148, 30
237, 28, 36
0, 0, 0
HEX
F7931D
ED1C24
000000
Incorrect usage
(no BAPS, Swaminarayan should be inside Aksharderi)
(no registered trademark)
(the “S” of BAPS should not be slanting, there should be less space between the BAPS letters)
(correct)
The white background inside the Aksharderi should not be made transparent. The tilak chandlo should always be seen on white background; it cannot be on the content's background.
Based on the background, please use the appropriate single-colored or multi-colored logo as shown below:
Single Color
Multi Color
Single Color
Multi Color
Violations of logo usage
The BAPS logo is designed for specific uses to maintain consistency and the integrity of our brand. Here are some guidelines and examples of how NOT to use the logo.
DO NOT...
- stretch or distort the icon or logotype
- change the colors of the logo
- change the size relationship between the logo elements
- flip the logo horizontally or vertically
- use icon independently except in video watermark
incorrect color in “A”
incorrect color
incorrect BAPS location
gray-scale not allowed
stretched logo
trademark ® is not correctly sized
do not invert colors
